When news about Israel, or the greater Middle East, is continuously negative and worrying, the good news tends to get buried in the back pages. That is why I wanted to write about what could be one of the more under-valued news stories of the year, which also happens to be one of the few positive news stories.
About a month ago the New York Times ran an interesting article about how Israel is planning on making itself into a test ground for a new venture to introduce electric cars in to widespread circulation, and subsequently greatly reduce oil dependency. The idea comes from Project Better Place, a start up run by Israeli ex-pat Shai Agassi, with the support of Renault and the Israeli government. In addition, the project has extensive financial backing, allegedly $200M, from major individual investors like James Wolfensohn and Edgar Bronfman Jr., as well as major institutional investors like Vantage Point and Morgan Stanley.
The electric car experiment has been attempted many times in the past, going on the way back to 1907, and was even outselling internal combustion cars in the 1920s. Since then, the economics of oil simply outpaced that of electricity, and the electric vehicles became limited pretty much to golf carts. Electricity simply could not stand up to the needs of consumers, who were driving longer distances and for longer periods of time. In addition, the cost-benefit ratio was simply in favor of gas.
Then, in the early 1990’s, the electric car made a short-lived punctuated comeback, as battery technology and California auto regulated gave General Motors an opportunity to release the EV1. Due to a number of factors, including shady government and car-industry intervention (see Who Killed the Electric Car?), the project was scrapped. In recent years hybrid vehicles have seen increased popularity (like the Prius), as they represent a happy, cost-effective, middle ground between polluting gas guzzlers and uneconomical pure electric vehicles.
Then, most recently, the third iteration of the electric car experiment has taken form. Companies like Tesla Motors, usually the passion projects of Dot-Com millionaires, have been pushing the envelope of technology, making electric cars more cost-efficient and ascetically attractive. While the effort has been technologically impressive, the end results have been limited to the very eccentric, the very wealthy, or both.
In steps Agassi, who has decided to take the entire business model of electric cars and turn it on its head. The ingenuity of Project Better Place is not in improving the technology of Lithion-Ion, but rather in addressing the limitation of the market for electric cars as a whole. The issue is not in improving the miles per gallon, or miles per recharge, but rather in the fact that there is simply no infrastructure in place to support electric cars. According to their website:
“Project Better Place’s business model for electric cars will look like the model used for mobile phones. Mobile phone operators arrange cell towers to create coverage areas. Similarly, electric cars will be able to travel throughout a network of charging spots and battery exchange stations, with easy access to electricity.”
In other words, the issue with electric cars isn’t inferior technology, but rather that the whole grid does not support electric cars. There are countless gas stations in every country on the planet, but no “electric stations”. Project Better Place, plans to attack the problem by simply a large number of charging stations where electric car drivers can quickly go in and swap out their dying battery for a freshly charged battery in a number of minutes and get right back on the highway.
So why choose Israel? To begin with, Israel has a grid that can quickly be adapted for an influx of charging stations. Secondly is that the habits of Israeli drivers are adequately matched to the limitations of electric cars. Even with all the technology at hand, the reality is that electric cars are limited by the miles they can travel without needing a recharge. Luckily, 90% of Israelis drive less than 70 kilometers a day, and the major cities are all less than 150 kilometers away from each other; two factors in favor of not needed gasoline. Next, gas in Israel is painfully expensive when compared to average salaries, creating a definite financial incentive for drivers to switch to electric cars. Finally, there is the geopolitical consideration. The Israeli government has long been an advocate of reducing oil dependency as a way to reduce the cash flow to anti-Israeli actors in the region. After meeting Agassi, Israeli President Peres pledged unequivocal support for the idea, stating that “Oil is becoming the greatest problem of our time. Not only does it pollute, but it also supports terror and violence from Venezuela to Iran.”
While Project Better Place sounds fantastic on paper, there are two important things to remember. First, Israel, much like every other country, will never be independent of oil. Oil, or rather petroleum, is not just limited to vehicular use. Petroleum is a key component of many other end uses, from plastic to fertilizer and Vaseline, but also as the primary energy source for other more complex forms of energy. In addition, F-16s and Merkava Tanks, which run on jet fuel and diesel, will never be electric. Therefore, while the prospect of 2 million Israeli cars converting to electricity will definitely alleviate much of the oil dependency of Israel, one has to be realistic about the degree.
Another goal that needs to be addressed more rationally is the environmental implications of Project Better Place. Nearly 50% of Israel’s electricity comes from coal, which is one of the dirtiest (and cheapest) forms of energy. Massive punctuated production of electricity will result in massive amounts of environmental damage as well. Unless Israel makes some strides in cleaner forms of energy, like solar or nuclear, there are going to be much dirtier skies over Tel Aviv and Jerusalem. Therefore, the drivers of the same 2 million Israeli cars will be financially better off in the long run, there might be dire long term effects unless some other form of energy is pursued.
Considering these two issues, there is still much to be touted about Project Better Place. It is the first plan to promote the use of electric cars on a wide scale. Agassi, plans to have 100,000 such vehicles on the road by 2011, which is a massive increase over the few hundreds or thousands that were planned for predecessors like GM’s EV1. In addition, Agassi is challenging the entire system. If the project is successful in Israel, there is no reason why it can’t be successful in other countries with similar driving characteristics, like the Netherlands, Belgium, or Denmark. Furthermore, the business plan could easily be accommodated to major metropolitan areas as well, where people drive short distances for short amounts of time. There is no reason why Los Angeles, which has nearly 2 vehicles per household, cannot become a center of electric car use, where families can use their electric car in the city, and their gas guzzler for longer treks where the cost-benefit ratio of electricity is not as attractive.
Ultimately we will have to see if the Israeli government decides to prioritize the plan, as Peres promised, as the project will require massive infrastructural overhaul and support. Hopefully unique solutions will emerge for dealing with the potential environmental costs of the plan as well. While it is doubtful that Agassi will reach his goal of 100,000 electric cars on the road by 2011, hopefully he can reach that number by 2015 or even 2021. Until then the best Israel can do to decrease oil dependency is to encourage bike riding, improve public transport options, and try to educate the populace that you don’t need to consume so much in order to have a normal life.

(tasty)